A horribly failed marketing effort is an indicator of just how deep that moral rot has penetrated the American character during the existential Hell of the Obama years. With it now only four months and change until Barry climbs onto that helicopter that will carry him away from the White House into a future of six-figure speaking gigs, he will leave a trail of wreckage behind. The country is currently ablaze with racial discontent, the economy has been rigged to benefit the moneychangers, disrespect for the flag and traditional American ideals is at an all-time low while intolerance, dumbness and depravity are metastasizing like a cancer.
So it is at least somewhat understandable why the owners of San Antonio’s Miracle Mattress would believe that it was a good idea to riff on the American tragedy of 9/11 as a marketing gimmick in order to sell their wares. The Texas emporium made an advertisement of a pile of mattresses falling like the World Trade Center in order to promote their big “Twin Tower sale”:
It wasn’t long until the ad horribly backfired, leading to widespread condemnation and threats that canceled the sale – perhaps permanently.
As reported by Fox News “Texas mattress store closes after 9/11 ‘Twin Tower sale’ commercial sparks threats”:
A San Antonio, Texas mattress store will be closed “indefinitely” after a commercial it posted on social media promoting a “Twin Tower sale” days before the 15th anniversary of 9/11 ignited a firestorm of criticism.
“We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families,” the owner of Miracle Mattress, Mike Bonanno, said in a statement posted on the store’s Facebook page on Friday.
Employees of the store had also received several death threats after the 20-second spot was released.
The offending ad for Miracle Mattress starts with San Antonio branch store manager Cherise Bonanno — Mike Bonanno’s daughter — asking “What better way to remember 9/11 than with a Twin Tower sale?” and ends with two employees falling backwards onto two piles of mattresses with an American flag in between them.
Cherise Bonanno gasps in horror as her coworkers and the mattresses topple over. She then turns to the camera and says: “We’ll never forget.”
Cherise Bonanno told San Antonio’s NBC affiliate the ad was a mistake.
“We are not hate, we are love. We are somebody that stands out. We’re Miracle Mattress, we make miracles happen. For our lives to be in danger, that’s no what we ever wanted,” she said.
Given the horrific nature of the September 11, 2001 attack on America it is astounding that anyone would make light of that terrible day and dishonor the dead in order to make a quick buck. But with NFL players looking to protest the flag during the 9/11 fifteenth anniversary games it’s pretty clear that there is little left that is sacred.