Tired and angry over the perception that they have been whacked around like a Piñata by Donald Trump, the Mexican government is readying a propaganda campaign. The public relations blitz will seek to convince Americans of our southern neighbor’s great importance to the U.S. economy which is true if you happen to be a Chamber of Commerce fat cat looking for an endless supply of illegal aliens to suppress domestic wages.

As reported by Reuters “Driven up the wall by Trump, Mexico looks to recast image in US”:

At first, Mexico’s government did its best to ignore Donald Trump. Then it likened him to Adolf Hitler. Now it has appointed a new ambassador to come up with a better plan.

Fed up with the front-runner for the Republican presidential nomination labeling Mexico as a cradle of drug-runners, job poachers and rapists, the government is sending in respected diplomat Carlos Sada to lead a fightback.

Mexico’s new ambassador in Washington, Sada acknowledges his country has neglected its image across the border and aims to fix that with PR and media campaigns, and by lobbying prominent U.S. companies, lawmakers and civic leaders.

“We need to do a more thorough job so that people understand what (Mexico) contributes,” he said after he was sworn in at Mexico’s Senate on Thursday.

Sada’s strategy includes underscoring Mexico’s importance to the U.S. economy, although it centers on defending the rights of Mexican citizens in the United States and promoting Mexican culture.

That focus has fed doubts over whether the government is trying hard enough to win over its most important audience: American voters.

“It’s vital to improve Mexico’s image and protect our people, but that’s not enough to change the hateful trend that Trump and other xenophobes before him have stirred up,” said Gabriela Cuevas, an opposition lawmaker who chairs the Senate’s foreign relations committee.

Not that the propaganda campaign will be able to sway the minds those who are damned sick and tired of having to subsidize millions of anchor baby dropping Mexican freeloaders but you can’t blame them for trying.

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